We’ve all been there at some point each month: staring blankly at a blank page or spreadsheet or post scheduling app with at worst, terror, and at best, ennui. Why aren’t my posts working? Nobody’s clicking.
Maybe you’re blaming someone you assigned to write them; maybe you’re blaming yourself. Why is this so hard? you think, mentally making a note to polish up your resume for when they inevitably fire you.
The fact is, social media is basically marketing copy lite, and that’s an entirely different beast than the expositional or persuasive writing you learned at school or in the office. And it’s not easy; you need to somehow convey the maximum amount of info with the minimum amount of words in a way that’s exciting but not too salesy, yet still persuasive. Piece of cake! you say.
Fear not, citizen, for I hath brought unto you the holy cheat sheet of writing effective social media posts fast, well, and often. Follow these 7 social media writing rules and you, too, shall be saved from the fiery inferno of Facebook/Twitter hell.
Final Bonus Rule: Never lie to people—that’s bad form and bad business. Just plunk some rose-colored glasses onto your nose before you start writing and don’t take them off until you’re finished.
You’ve got this - and if you ever feel like you’re struggling with this whole beast of a task, reach out to JG Studio and have us either coach you or write your content for you! You’ll be able to rest easy knowing that you are on the right track and that your brand is growing within the digital space.
Setting your brand apart is a key part of building a successful business. There is an overwhelming amount of competition for our customer’s attention and it is evident that we can no longer simply be more attractive than our direct competitors. We have to be more attractive than everything!
Welp, it’s happening again this month: you’re sitting in front of the computer, scratching your head and looking at the metrics for the current Facebook Ad you’re running for your business (or boosted post).The campaign’s been running for about 7 days, and compared to the last ad you ran, it’s not doing well. The number of engagements is 35% lower than what you get on average, the number of link clicks is WAY underperforming anything you’ve run in the past.